Study Type

graduate

Admission semester

Summer and Winter Semester

Focus

Decision-Oriented Management, Communication Instruments, Advertising and Media Psychology, E-Business, Marketing and Communication Planning, International Marketing Management, Market and Competition Research, (e)Customer Relationship Management, Advertising and Communication Campaigns

Target group

University Graduates Working professionals Economists Specialists and managers from the marketing sector

Admission modus

Without admission restriction

Admission requirements

Degree (Diplom, Magister, Bachelor, Staatsexamen) from a university, university of applied sciences or cooperative university with at least 60 credit points in Economics or degree in any discipline and 1.5 years of relevant professional experience (Business Administration Basics link programme must have been completed) and current professional employment (may be waived in exceptional cases).

Examination fee EUR 500, one-off payment (with registration for the final thesis, if the final thesis is repeated, the examination fee will be re-calculated) Enrolment fee EUR 1,580.00, one-off enrolment fee. Tuition fees of EUR 12,300 due in 30 monthly instalments of EUR 410 Total costs of EUR 14,380 include the enrolment fee, tuition fees and examination fee