Study Type

undergraduate

Admission semester

Summer and Winter Semester

Focus

Brand Management, Interactive Media, Communication and Campaign Planning, Market and Advertising Psychology, Non-profit and socio-marketing, Communication Strategy, Creative Strategies, Project-Oriented Work, PR – Public and Media Relations, Market Research

Annotation

In the BA in Marketing communication is all about creating strong messages in a digitalised world. You analyse markets and design creative concepts for companies, brands and products. You will learn to understand the different process participants and their goals in order to develop professional communication strategies. In our in-house market research laboratory, you research the attitudes of target groups to new offers and campaigns in order to use communication in a targeted and effective manner.

Admission modus

Selection procedure / qualifying examination

Admission requirements (Link)

Admission requirements

Letter of motivation and written admission test

Fees

690.00 EUR / Month

Fees (Link)

EU/EEA students (incl. Switzerland, the Western Balkans and Ukraine); Non-EU/EEA students pay per semester (EUR 4140/semester)