Media Culture and Media Industryfull time

  • Master of Arts

    Master
    Degree

  • 4 semesters

    Standard period of study (amount)

  • Bayreuth

    Location

  • July 2025 (Non-EU)

    Please enquire

Overview and admission

Study Type

graduate

Admission semester

Winter Semester only

Area of study
  • Media Culture
  • Media Management
Focus

Theory of Media Culture, Media History, Media Law, Media Management, Forms of utilising audiovisual and digital media, Sports Media

Target group

Graduates and students of humanities, political theory, economics or information science-oriented degree courses

Annotation

International focus: Regular guest lectures from overseas academics and researchers, exchange programmes with several partner universities. Partner universities: Sorbonne, Paris I\; CRI, Centre de Recherche sur l'Intermédialite, Université de Montréal\; Chosun University, Gwangju, South Korea\; Sorbonne Novelle, Paris III and Université du Québec à Montréal, UQAM

Admission modus

Without admission restriction

Admission requirements (Link)

Admission requirements

Admission mode: Aptitude test Admission requirement: Bachelor's, Master's, Magister, Diplom, State Examination or an equivalent final examination at a German or foreign institution of higher education\; must be in a Humanities-, Political Science-, Economics- or Information Science-oriented subject with at least a Good result, and for law students at least a Satisfactory result (at least 7.5 points). Proof of an adequate command of English and French (for example, via the TOEFL, ALTE or UNIcert tests, school leaving certificate or similar). Successful completion of an aptitude assessment procedure. Application deadline 15/ 07.

Lecture period
  • 23.04.2025 - 25.07.2025
  • 13.10.2025 - 06.02.2026

Application deadlines

Winter semester (2025/2026)
  • Application deadline for Germans and inhabitants

    For more information, please see https://uni-bayreuth.de/studiengangsfinder.

  • Deadlines for International Students from the European Union

    No information

  • Deadlines for international students from countries that are not members of the European Union

    15.04.2025 - 15.07.2025 (Universitywide deadline)

    15.7. (winter semester) and 15.1. (summer semester)

Languages of instruction

Main language

German

Further languages

English, French

DAAD - Deutscher Akademischer Austauschdienst - German Academic Exchange Service