Study Type

undergraduate

Admission semester

Summer and Winter Semester

Focus

Strategic Market Intelligence, Marketing, Branding, Strategy, Organisation Development and Consulting, Human Resources and Staff Management, Applied Psychodynamics (Coaching, Crisis Management)

Annotation

What makes people tick? And what about groups? Crowds? Markets? The degree in Business Psychology (BSc) at HNU (Neu-Ulm University of Applied Sciences) prepares you for occupations in the fields of Marketing & Consumer Behaviour Personnel & Organisation Communication, Collaboration & Crisis Management. The theoretical training in Business Psychology is based on 3 pillars Economics, Psychology as well as Quantitative & Qualitative Methods The dual-language theoretical training is taught by professors and lecturers with practical experience and complemented by a practical semester and a practice-oriented academic thesis, which are usually supervised in cooperation with companies/organisations/authorities.

Admission modus

Local admission restriction

Admission requirements (Link)