Study Type

graduate

Admission semester

Summer and Winter Semester

Target group

How can international markets be analysed from different marketing perspectives? How can international marketing strategies be derived? How can internationalisation strategies be created by companies? How can the methods of market research be applied? How can customer relationships in terms of International Marketing Management be understood? If you are interested in answering these questions, you should definitely apply for the Master’s in International Marketing Management!

Annotation

The course includes International Marketing Strategy, Customer Behaviour with Intercultural Aspects, International Market Research and International Customer Relationship Management. Business modules prepare for management positions. The prerequisites for the course include, among other things, very good command of English (according to the European Framework, Level B2). Presence events take place on Fridays in the afternoon or on Saturdays. Various communication options via the e-learning portal module. Examinations of all modules can be taken every semester. There are no study or examination fees, only the semester fee and material fees.

Admission modus

Local admission restriction

Admission requirements (Link)

Admission requirements

Admission to the Master's degree course requires the completion of a professionally qualifying degree of at least seven semesters in an Economics course. At least 210 credits and, of these, at least 105 credits must come from modules with predominantly Economics content. Additional admission requirement: Proof of knowledge of English to correspond with Level B2 of the European Reference Framework for Languages (CEFR). Performance in school represents an achievement that meets the requirements in full (grade “good”). See the Examination Regulations for details on the prerequisites.

Fees

The University Ruhr West does not charge tuition fees. However, students must pay a semester contribution. https://www.hochschule-ruhr-west.de/studium/vor-dem-studium/studienfinanzierung Important for business administration master students: Business Administration Master students please note that, in addition to the semester contribution, the Institute for Combined Studies charges a material procurement fee of EUR 110.