Study Type

undergraduate

Admission semester

Winter Semester only

Focus

Marketing Instruments, Marketing Management, Product and Performance Management, Brand Management, Customer Management, Online and Mobile Marketing, Corporate Communications, Social Media, International Marketing

Annotation

Marketing - on the basis of a sound business degree course The programme in the Marketing degree course in Pforzheim offers a comprehensive insight into one of the most central functions of business management, namely the positioning and marketing of products, companies and brands. The Bachelor’s degree in Marketing combines the various areas of marketing (such as e.g. product management, digital marketing or brand management) with a broad business administration degree course, thereby establishing the optimum prerequisites for getting your career in marketing management off to a successful start. Studying Marketing in Pforzheim means being able to answer the following central questions, which are now crucial to sales: How should products be designed so that they can be sold successfully and what pricing scope do you have at your disposal? What brand image should be established and what form should market communication take? Which approaches are needed to attract and retain customers and what form should distribution, marketing and distribution, and digital marketing take in this context?

Admission modus

Local admission restriction

Admission requirements (Link)

Admission requirements

90% of study places are awarded via the university's internal selection procedure with the following selection criteria: Initially, a weighted overall grade is calculated for the higher education entrance qualification. This is determined as follows: Average grade in the university entrance exam (HZB) - 50 % Individual grades of the qualification for admission to higher education in Mathematics - 30% Individual grades of the qualification for admission to higher education in English - 20% Then a weighted grade for the selection procedure, determined as follows: Weighted overall grade for the qualification for admission to higher education - 70% Result of the academic ability test - 30% Participation in the academic ability test is voluntary\; it can improve your chances of gaining a place to study but can never lower them.

Fees

Fees (Link)