esp. Marketingdual system, including practical semester

  • Bachelor of Arts

    Bachelor
    Degree

  • 7 semesters

    Standard period of study (amount)

  • Düsseldorf, München, Berlin, Hamburg, Dortmund, Hannover, Frankfurt am Main, Bremen, Mannheim, Erfurt, Essen, Köln, Stuttgart, Leipzig, Augsburg, Mainz, Braunschweig, Dresden, Lübeck, Münster, Duisburg, Bielefeld, Freiburg, Karlsruhe, Ulm, Wuppertal, Aachen, Bochum, Bonn, Potsdam, Würzburg

    Location

Overview and admission

Study Type

undergraduate

Admission semester

Admission in all quarters

Area of study

Marketing, Distribution

Focus

Online Marketing, Sales & Distribution, Digital Business

Annotation

Developing marketing strategies and evaluating their success, researching consumer behaviour or setting and monitoring the prices of products: these and many other exciting tasks await you in marketing. With a dual degree programme in Marketing Management, you prepare specifically for this field of activity. Your curriculum includes topics such as market research, communication and brand policy as well as digital business models. In addition, you will deal with the current trends in marketing. You will learn all about the practical side of the profession during the course: on the basis of case studies and during your work at your practice partner.

Admission modus

Without admission restriction

Admission requirements (Link)

Admission requirements

General or subject-specific higher education entrance qualification Without a school leaving certificate confirming general or subject-specific higher education entrance qualification, entry is possible if you meet one of the following conditions: - completed at least two years of vocational training and at least three years of professional experience in the profession you have trained in - successful passing of the Master Craftsperson’s examination - successful completion of a course as a state-certified Technician or state-certified Business Economist

Application deadlines

Winter semester (2023/2024)
  • Application deadline for Germans and inhabitants

    none

  • Deadlines for International Students from the European Union

    none

  • Deadlines for international students from countries that are not members of the European Union

    none

Tuition fee

At the IU you pay EUR 0 because your practice partner pays your tuition fees.

Languages of instruction

Main language

German

DAAD - Deutscher Akademischer Austauschdienst - German Academic Exchange Service