Study Type

graduate

Admission semester

Summer and Winter Semester

Focus

General Management, General Marketing Management, New Media in Marketing, Sales and Marketing, Brand Policy/Management, Customer Management, Service Management

Target group

Bachelor's degree graduates with at least one year of professional experience (otherwise, our continuing education offer is open to you to enable seamless transition from your Bachelor's to your Master's degree course.)

Annotation

In the sense of a holistic approach, the Master's degree programme with vocational and academic elements in Marketing particularly teaches you the connections between different sub-areas of marketing. You deal intensively with topics of marketing management and learn about market research tools. You get familiar with tools for both the B2B and B2C segments and learn how to best reach potential customers – and acquire them in the long term.

Admission modus

Without admission restriction

Admission requirements (Link)

Admission requirements

The DHBW CAS Master’s degree programme is a continuing education and career-integrated programme. The following admission requirements must be met to commence studies: - You have successfully completed a Bachelor's degree (or comparable), regardless of which university, university of applied sciences or cooperative university it is from. - After completing your bachelor's degree, you have worked and gained experience of at least one year in a job suitable for your desired degree programme. You have completed your Bachelor's degree and do not want to waste any time or you don’t yet have a full year of professional experience? Then take advantage of our continuing education offer and, if necessary, have your modules credited to a Master's degree course later on. - At work you can implement the knowledge acquired in the Master’s programme. - Your employer is informed about your application for the Master's programme. - The content of the degree course matches the work you do.

The Dual Master's is funded entirely from tuition fees. The fees include lecture notes, exam fees, student services and administrative fees. A one-time registration fee of EUR 300 will be charged at the start of the course.