Study Type

graduate

Admission semester

Summer and Winter Semester

Focus

Brand Management & Communication, Media & Communication, Media Innovation Management

Target group

Bachelor's degree graduates with at least one year of professional experience (otherwise, our continuing education offer is open to you to enable seamless transition from your Bachelor's to your Master's degree course.)

Annotation

In the Master Media and Data-driven Business you will first deal with the economic, psychological and technological management content and learn scientific methods. Based on this, you can choose whether you would like to specialise your knowledge in the specialisation options or whether you would like to broaden your knowledge specialising on your personal preferences, previous knowledge and professional orientation. During your degree you will learn important concepts from the areas of communication and brand management, social media and online marketing, strategy and business modelling (digital, content-based, user-oriented) as well as data analysis and platform management. Common to all digital concepts is a data-centric approach with a focus on the users. In addition, we impart practice-relevant methodological knowledge such as user-centred design, data analytics & visualization, campaign management and experimental research (e.g. A/B testing). Through the close integration of theory and practice, you will gain experience in developing your professional skills and finding innovative solutions to problems.

Admission modus

Without admission restriction

Admission requirements (Link)

Admission requirements

The DHBW CAS Master’s degree programme is a continuing education and career-integrated programme. The following admission requirements must be met to commence studies: - You have successfully completed a Bachelor's degree (or comparable), regardless of which university, university of applied sciences or cooperative university it is from. - After completing your bachelor's degree, you have worked and gained experience of at least one year in a job suitable for your desired degree programme. You have completed your Bachelor's degree and do not want to waste any time or you don’t yet have a full year of professional experience? Then take advantage of our continuing education offer and, if necessary, have your modules credited to a Master's degree course later on. - At work you can implement the knowledge acquired in the Master’s programme. - Your employer is informed about your application for the Master's programme. - The content of the degree course matches the work you do.

The Dual Master's is funded entirely from tuition fees. The fees include lecture notes, exam fees, student services and administrative fees. A one-time registration fee of EUR 300 will be charged at the start of the course.