Marketingpart time degree programmes for professionals, with integrated professional experience, dual system, part time
Master of Arts
Master
Degree4 semesters
Standard period of study (amount)
Stuttgart, Heidenheim, Lörrach, Karlsruhe, Mannheim, Mosbach, Ravensburg, Villingen-Schwenningen, Heilbronn, Friedrichshafen, Bad Mergentheim, Horb
Location
January 2025 (Germans and inhabitants)
January 2025 (EU), October 2025 (Non-EU)
Overview and admission
Study Type
graduate
Admission semester
Summer and Winter Semester
Area of study
- Business Administration
- Marketing, Distribution
Focus
General Management, General Marketing Management, New Media in Marketing, Sales and Marketing, Brand Policy/Management, Customer Management, Service Management
Target group
Bachelor's degree graduates with at least one year of professional experience (otherwise, our continuing education offer is open to you to enable seamless transition from your Bachelor's to your Master's degree course.)
Annotation
In the sense of a holistic approach, the Master's degree programme with vocational and academic elements in Marketing particularly teaches you the connections between different sub-areas of marketing. You deal intensively with topics of marketing management and learn about market research tools. You get familiar with tools for both the B2B and B2C segments and learn how to best reach potential customers – and acquire them in the long term.
Admission requirements
The DHBW CAS Master’s degree programme is a continuing education and career-integrated programme. The following admission requirements must be met to commence studies: - You have successfully completed a Bachelor's degree (or comparable), regardless of which university, university of applied sciences or cooperative university it is from. - After completing your bachelor's degree, you have worked and gained experience of at least one year in a job suitable for your desired degree programme. You have completed your Bachelor's degree and do not want to waste any time or you don’t yet have a full year of professional experience? Then take advantage of our continuing education offer and, if necessary, have your modules credited to a Master's degree course later on. - At work you can implement the knowledge acquired in the Master’s programme. - Your employer is informed about your application for the Master's programme. - The content of the degree course matches the work you do.
Lecture period
- 01.10.2022 - 31.03.2023
- 01.04.2023 - 30.09.2023
Application deadlines
Summer semester (2023)
Deadlines for international students from countries that are not members of the European Union
01.09.2024 - 15.10.2025
Application deadline for Germans and inhabitants
01.09.2024 - 15.01.2025
Deadlines for International Students from the European Union
01.09.2024 - 15.01.2025
Enrollment deadline for Germans and foreign students
01.09.2024 - 15.01.2025
Winter semester (2022/2023)
Deadlines for international students from countries that are not members of the European Union
01.02.2025 - 30.06.2025
Application deadline for Germans and inhabitants
01.02.2025 - 30.06.2025
Deadlines for International Students from the European Union
01.02.2025 - 30.06.2025
Enrollment deadline for Germans and foreign students
01.02.2025 - 30.06.2025
Tuition fee
The Dual Master's is funded entirely from tuition fees. The fees include lecture notes, exam fees, student services and administrative fees. A one-time registration fee of EUR 300 will be charged at the start of the course.
Languages of instruction
Main language
German
Further languages
English