Marketingpart time degree programmes for professionals, with integrated professional experience, dual system, part time

  • Master of Arts

    Master
    Degree

  • 4 semesters

    Standard period of study (amount)

  • Stuttgart, Heidenheim, Lörrach, Karlsruhe, Mannheim, Mosbach, Ravensburg, Villingen-Schwenningen, Heilbronn, Friedrichshafen, Bad Mergentheim, Horb

    Location

  • January 2025 (Germans and inhabitants)

    January 2025 (EU), October 2025 (Non-EU)

Overview and admission

Study Type

graduate

Admission semester

Summer and Winter Semester

Area of study
  • Business Administration
  • Marketing, Distribution
Focus

General Management, General Marketing Management, New Media in Marketing, Sales and Marketing, Brand Policy/Management, Customer Management, Service Management

Target group

Bachelor's degree graduates with at least one year of professional experience (otherwise, our continuing education offer is open to you to enable seamless transition from your Bachelor's to your Master's degree course.)

Annotation

In the sense of a holistic approach, the Master's degree programme with vocational and academic elements in Marketing particularly teaches you the connections between different sub-areas of marketing. You deal intensively with topics of marketing management and learn about market research tools. You get familiar with tools for both the B2B and B2C segments and learn how to best reach potential customers – and acquire them in the long term.

Admission modus

Without admission restriction

Admission requirements (Link)

Admission requirements

The DHBW CAS Master’s degree programme is a continuing education and career-integrated programme. The following admission requirements must be met to commence studies: - You have successfully completed a Bachelor's degree (or comparable), regardless of which university, university of applied sciences or cooperative university it is from. - After completing your bachelor's degree, you have worked and gained experience of at least one year in a job suitable for your desired degree programme. You have completed your Bachelor's degree and do not want to waste any time or you don’t yet have a full year of professional experience? Then take advantage of our continuing education offer and, if necessary, have your modules credited to a Master's degree course later on. - At work you can implement the knowledge acquired in the Master’s programme. - Your employer is informed about your application for the Master's programme. - The content of the degree course matches the work you do.

Lecture period
  • 01.10.2022 - 31.03.2023
  • 01.04.2023 - 30.09.2023

Application deadlines

Summer semester (2023)
  • Deadlines for international students from countries that are not members of the European Union

    01.09.2024 - 15.10.2025

  • Application deadline for Germans and inhabitants

    01.09.2024 - 15.01.2025

  • Deadlines for International Students from the European Union

    01.09.2024 - 15.01.2025

  • Enrollment deadline for Germans and foreign students

    01.09.2024 - 15.01.2025

Winter semester (2022/2023)
  • Deadlines for international students from countries that are not members of the European Union

    01.02.2025 - 30.06.2025

  • Application deadline for Germans and inhabitants

    01.02.2025 - 30.06.2025

  • Deadlines for International Students from the European Union

    01.02.2025 - 30.06.2025

  • Enrollment deadline for Germans and foreign students

    01.02.2025 - 30.06.2025

Tuition fee

The Dual Master's is funded entirely from tuition fees. The fees include lecture notes, exam fees, student services and administrative fees. A one-time registration fee of EUR 300 will be charged at the start of the course.

Languages of instruction

Main language

German

Further languages

English

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These data have been kindly made available to the DAAD by the German Rectors' Conference.

DAAD - Deutscher Akademischer Austauschdienst - German Academic Exchange Service