Study Type

undergraduate

Admission semester

Admission in all quarters

Focus

Online Marketing, Sales & Distribution, Digital Business

Annotation

Developing marketing strategies and evaluating their success, researching consumer behaviour or setting and monitoring the prices of products: these and many other exciting tasks await you in marketing. With a dual degree programme in Marketing Management, you prepare specifically for this field of activity. Your curriculum includes topics such as market research, communication and brand policy as well as digital business models. In addition, you will deal with the current trends in marketing. You will learn all about the practical side of the profession during the course: on the basis of case studies and during your work at your practice partner.

Admission modus

Without admission restriction

Admission requirements (Link)

Admission requirements

General or subject-specific higher education entrance qualification Without a school leaving certificate confirming general or subject-specific higher education entrance qualification, entry is possible if you meet one of the following conditions: - completed at least two years of vocational training and at least three years of professional experience in the profession you have trained in - successful passing of the Master Craftsperson’s examination - successful completion of a course as a state-certified Technician or state-certified Business Economist

Fees

Fees (Link)

At the IU you pay EUR 0 because your practice partner pays your tuition fees.