The course content in the DEC Master's degree course focuses on the topics of "Dialogue Marketing and E-Commerce". In addition to in-depth insights into the areas of marketing and e-commerce, the course also offers students interesting insights into data analytics, consumer behaviour, user experience, multi-channel management and legal aspects. The degree course takes an interdisciplinary approach and is characterised by a high degree of practical relevance. Through collaborations, students are given the opportunity to gain important insights into corporate practice.

Students are offered an extensive programme for an international course of study.

VIA University College, Dänemark; Universidad de Burgos, Spanien; HÄME University of Applied Sciences, Finnland; Gävle University College, Schweden; Edinburgh Napier University, Schottland; Dublin Business School, Irland; Università degli Studi di Pavia, Italien; Budapest Business School, Ungarn; Tec de Monterrey, Mexico; Hong Kong Baptist University, Hongkong

Modern, well-equipped laboratories: UX lab, eye tracking (stationary and glasses), VR, affective & cognitive institutes, data analysis lab, research databases (WISO, ebsco), multi-channel management lab, modern computer clusters, creative and innovative teaching and learning rooms (Creative Learning Areas), 3D printing, modern technical equipment in all lecture halls

In the Dialogue Marketing and E-Commerce (MSc) Master's degree course, students are actively involved in research projects. Research focus areas include User Experience, Online Marketing and Extended Reality. The results of these research projects are regularly presented at international conferences and published in book articles or journals.

University’s own Start-up Office; "OGFLab" launch pad for business start-ups at university (including co-working space, incubator); The central Career Centre also advises students on self-employment, supported by the regional event "Ortenauer Gründertag” (Ortenau Start-up Day). Additional services provided by the university's own start-up adviser (central facility on the Offenburg campus); Lecture series on business start-ups; "Campus-Cup"/"priME-Cup" as entrepreneurship and management training for university students in competition; Especially for female students: Project "Women as Business Founders"

"Mentoring Future" programme (programme exclusively for female Master's students), Women in Business Days at the university; Graduate film about female empowerment; Gender award for female students; "Women as Company Founders" project; "Förderpool Gender" (funding to support female students at various stages of their studies and secure their career paths); Student projects on "Sustainability" as part of University Working Group for Sustainability; Part-time study for students who are parents.