Close interlinking of well-founded concepts and practice-oriented education. Students acquire the skills needed for solving problems independently and in groups. Focus at the beginning on the solid teaching of specialist knowledge. Check-up and wrap-up of school knowledge (preliminary courses, tutorials, exercises). Group work and simulation games to strengthen problem-solving skills and personal competence development. Targeted use of online teaching with external speakers and blended learning modules. Areas of competence play a bigger role in the main study stage. Consistently high degree of practical relevance in all study phases.

International research with corresponding topics, publications etc. English teaching content always takes internal aspects into account. Specialities such as Ethics and Intercultural Issues in specific subjects. Lecturers with international experience and guest lecturers are often used. Students bring global experience, work with guest students and partner universities. Mobility extends to all continents. There are enough places available for study semesters, internships, double degrees, scholarships and short stays such as Study Tours.

Northumbria University in Newcastle, Großbritannien; Napier University Cracow, University of Economics in Krakau, Polen; Ljubljana University, Slowenien; Hong Kong Baptist University, Hong Kong; Kyungpook National University in Daegu, Südkorea; Escola Superior de Propaganda e Marketing in Sao Paulo, Brasilien; University of North Carolina in Greensboro, USA; Vaasa University of Applied Sciences, Finnland; University of Johannesburg, Südafrika; Rabat Business School, Marokko

Extensive technical resources are available to our students. the university has an e-learning platform, which is used to support the teaching in many ways. The library offers a variety of classical media and e-media, which can be accessed flexibly, e.g. via the campus WiFi. Modern IT labs and workstations and a virtual learning environment are used by our students as part of IT lectures, simulations or SAP training. Access to databases is continuously expanded, for example access to the Bloomberg Terminal.

Research focus on corporate management, family businesses, entrepreneurship and digital transformation. Examples of current research focus areas: Foundation of an Innovation Hub for Family Businesses, Foundation of an Institute for Company-Related Forecasting Models and Potential Analyses, Corporate Management for the Digital Economy, Digital Transformation, International Recruiting, Big Data Analytics, Foundation Management, Business Continuity Management, Competitive Intelligence. Each professor contributes personal research and transfer topics.

The range of events to strengthen innovation and promote a start-up culture within the curriculum is being expanded. Implementation of start-up and innovation projects. Individual support for students in project assignments with a focus on starting a business by lecturers in the areas of Marketing, Financing and Law. Support for networking in the start-up scene inside and outside the university. Coaching in the start-up phase. Offers of events to evaluate personal commitment and risk tolerance.

In addition to the close connection of well-founded concepts and practice, the course is particularly characterised by a high degree of flexibility. Students are not forced to commit to a specialisation at the start of their studies, but can do so through elective subjects. Graduates have excellent regional, national and international job market opportunities. In particular, the close integration with the regional economy enables contacts, practice-oriented teaching and research, study-related internships and practically oriented theses.