Various opportunities for innovative specialisation; Focus on internationalisation & digital change; High degree of practical relevance through several curricular projects in teams and with business partners; Consistently skills-oriented teaching through interactive teaching formats, learning worlds, materials and forms of assessment (e.g. portfolio assessment and poster sessions) that promote self-awareness; Coordinated with this, continuing education for lecturers as well as evaluations; Small groups closely supervised by professors in seminars, exercises, workshops & lectures.

Compulsory international semester (7-semester variant) well prepared partner university; Teaching focuses on international management; Opportunity to complete a work placement abroad; Strong international approach of the locations due to English-language degree courses; Profound openness thanks to intercultural collaboration between students and lecturers; Large proportion of students and lecturers with an international background; International orientation of teaching content and research projects and participation in international conferences.

Vancouver Island University, Nanaimo, Canada; Hawai ́i Pacific University, Honolulu, USA; California State University Channel Islands, Camarillo, USA; Instituto Tecnológico de Estudios Superiores, Monterey, Mexico; European University Cyprus, Nicosia, Cyprus; Paris School of Business, Paris, France; Istituto Marangoni, Paris, France / Milan + Firenze, Italy; Griffith College, Dublin, Ireland; Regent´s University; University of Westminster, London, UK Asia Pacific University, Kuala Lumpur, Malaysia Curtin University, Perth, Australia

Numerous PC workstations for students (with software from Adobe & IBM SPSS); Some of the lecture halls are largely equipped with PCs for students; Numerous printing facilities; Provision of all teaching materials in Moodle; Provision of information on the university's own portals; Possibility to submit project work electronically; An online library and current technologies are available to support practical/research projects (e.g. VR technology, eye-tracking terminals); Library with current research literature.

The research focus areas are Media & Communication Innovation, Business Transformation, Brand Management & Design as well as Sports & Media. The research takes place with international partners in European and non-European countries and follows an interdisciplinary perspective that examines management in the context of various industries, such as media or fashion, as well as technologies such as VR/AR and artificial intelligence.

Entrepreneurship & development of business plans for start-ups as part of curricular projects; Consideration of start-ups in numerous courses, especially in the subject of Financing or various seminars with project assignments; Hosting an annual Start-up Contest that invites students and graduates to submit documents for an award & to take part in a pitch event; Close contact between professors and graduates who have started businesses due to frequent communication and careful monitoring of activities as part of alumni support

Teaching staff are committed to developing skills for socially responsible & open-minded management and, in a special way, to making use of the opportunities offered by as well as mastering the challenges posed by digitalisation; ability is given free rein & there is willingness for creative innovation as well as lifelong learning; great emphasis is placed on facilitating academic work, enabling a continuation of academic careers & a methodologically well-versed pursuit of professional occupations; mandate for professors to dedicate themselves to their field of work in a practice- and research-oriented manner