High proportion of project-orientated courses; Emphasis on key skills (own educational area worth 15 ECTS + data literacy 10 ECTS); High proportion of interdisciplinary issues and projects through intensive networking of all programmes of the university; Entrepreneurship skills; International teaching formats on innovation topics (real & virtual boot camp).

Minor programme "Business Analytics" for incoming students; International students regularly attend the minor programme, which is integrated into the curriculum; High rate of students who complete 1-2 semesters abroad (>40%); International visiting professors (generally every semester); Courses offered jointly with international partners; Business Analytics simulation game day (BI Games) with internationally mixed teams at alternating locations, Global Build Boot Camp for sustainable innovations, business model project with Amsterdam University of Applied Sciences (block days at both universities)

Amsterdam University of Applied Sciences, Amsterdam, Niederlande; Boğaziçi University Istanbul, Istanbul, Türkei; California State University, Long Beach, USA; Fachhochschule Graubünden, Chur, Schweiz; Metropolia University of Applied Sciences, Helsinki, Finnland; Norwegian University of Science and Technology, Trondheim, Norwegen; Oregon State University, Corvallis, USA; Oulu University of Applied Sciences, Oulu, Finnland; Universidad de Almería, Almería, Spanien; University of the Thai Chamber of Commerce, Bangkok, Thailand.

Well equipped with hardware and software; Specialised laboratories with subject-specific equipment (e.g. Big Data/Business Intelligence lab). In cooperation with commercial companies, extensive data can be provided for machine learning approaches.

Teaching-related research projects, e.g. ERASMUS plus project TICON (Teaching Creativity Online), ESF project KUBUZZ KULTUR BUSINESS ZUKUNFT (continuing education concepts and coaching for artists and cultural workers); BWS plus project Learning and Teaching BI; Ministry of Science, Research and the Arts project Data Literacy for SMEs (continuing education concept and piloting)

Collaboration (e.g. joint courses) with the Start-up Centre of the University of Media. Opportunity to acquire an Entrepreneurship certificate in the Bachelor’s programme. Two entrepreneurship modules are integrated into the elective area of the Master's programme, which are offered every semester. In addition, lecturers from the field of Business Information Systems are active as coaches in the EXIST programme and support the application processes.

Buddy programme for the easier start of the first study semester in the Bachelor (introductory workshop, onboarding activities, direct assignment to buddies from higher study semesters, social events).; Introductory workshop for the first semester in the Master’s degree course with icebreaker and method workshop by tutors from higher semesters.