Orientation of teaching towards potential future areas and desired fields of work of students such as public management (see Trendence Study MCKinsey 2018) as well as close integration between Business Administration and Business Informatics offers (especially digital transformation, see also Weizenbaum Institute, Hasso Plattner Institute), linking theory and practice through guest lectures , workshops with company representatives, e.g. cooperation with international and medium-sized tax consultancy companies, cooperation with relevant Dax40 groups in the field of IT and Negotiation Management.

Research collaborations, e.g. with Stanford University, San José State University in the area of negotiation management and support systems, negotiation competitions with American students (Cultural Day in cooperation with Western Michigan University), collaborations with University of Michigan, Drexel University, Northwestern University, University of Central Florida in the area of international HR, Leadership Symposium at the University of Potsdam with international researchers. Number 1 in THE ranking of young universities in Germany, number 28 worldwide, overall number 251 worldwide

UIBE Peking, China; UTS Sydney, Australien; Clarkson University, New York, USA; Universität Opole, Polen; L-Università ta' Malta, Malta; Universiteit Gent, Belgien; Universidad de Granada, Spanien; Université de Montpellier, Frankreich; Università degli studi Internazionale di Roma, Italien; Universitetet i Bergen, Norwegen.

MATLAB licences; Statistics software such as: SPSS licences, Stata licences, R licences; Citavi licences; Access to additional software at IT workstations at the university: MS Office 365, LibreOffice, Scribus, LaTeX tools, Adobe Acrobat Prof., GIMP, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe After Effects, Adobe Premiere, Adobe Dreamweaver; Online platforms and tools for negotiation exercises; Electronic exam and test systems; Survey software such as Quicktap Survey; Business simulation software licences (e.g. StratX); Provision of iPads for loan.

Research initiative "Potsdam Centre for Quantitative Research" (PCQR), Competence and Advisory Centre for Young and Advanced Academics (Potsdam Graduate School (POGS)), guest visits to partner universities, high level of theory-practice exchange & transfer, cooperative studies with regional & international companies (e.g. consumer behaviour, leadership, change management, negotiation management), lecture series and panel discussions, numerous interdisciplinary joint projects (German Research Foundation (DFG), Federal Ministry of Education and Research) e.g. artificial intelligence or language & negotiations

Mentoring by professors, courses on business start-ups and business plan competitions integrated into the curriculum, close cooperation with "Potsdam Transfer": Start-up service, start-up grants, provision of co-working spaces, "Potsdam International Transfer Collaboration Hub" (PITCH), "Potsdam Entrepreneurship Experience Lab” (PEELx), collaboration with the HPI School for Design Thinking, leading position of the University of Potsdam in relevant start-up rankings, e.g. 3rd place in the 2020 “Gründungsradar” (Start-up Radar)

Promotion of students’ team working skills and soft skills through group projects, close supervision and feedback as well as regular course evaluation and, if necessary, adaptation of the courses to the interests and demands of the students, opportunities to participate (in teaching, practical and research projects, etc.) inside and outside the curriculum, for example Negotiation Academy Potsdam, "Digital together"; Innovation behaviour of users in the digital health sector, participation in studies and experiments, coaching programmes in data generation and evaluation, diversity audit