Study Type

graduate

Admission semester

Summer and Winter Semester

Focus

Market Research, Media Design, Marketing and Media Law, Social Media Marketing, Digital Commerce and Artificial Intelligence, Customer Behaviour and Management, International Marketing, Digital Business Models

Target group

The knowledge of marketing, distribution and media acquired in the Master's course enable graduates to take on technical and managerial tasks in marketing and distribution of industrial or service companies as well as also in the media sector and with marketing and media agencies. Graduates will have acquired broad basic knowledge, which a sales/marketing director of a company or the manager of a marketing or media agency requires to address the tasks they are faced with.

Admission modus

Local admission restriction

Admission requirements (Link)

Admission requirements

* A successfully completed aptitude assessment procedure for the Master's course in Marketing, Distribution and Media: Application submission by the prescribed deadline, including a tabular C.V., certificates as well as an informative 2-page (A4) statement of motivation in applying for the course.