Marketing and Event Managementdual system, international course, full time
- Degree
- Bachelor of Arts
- Bachelor
- Standard period of study (amount)
- 9 trimesters
- Location
- Bad Homburg
- Deadlines
- No information
Overview and admission
Study Type
undergraduate
Admission semester
Admission only in the winter trimester
Area of study
- Business Administration
- International Business Administration
- Marketing, Distribution
Focus
Event Management I, Communication Policy and Advertising, Internet and Social Media Marketing, Event Management II
Annotation
Welcome to the accadis Campus in the immediate vicinity of the financial metropolis and student city of Frankfurt am Main. You can look forward to studying Management at a light-flooded, modernly equipped campus with highly motivated lecturers and fellow students as well as the multinational flair of the Rhine-Main region. Our students enjoy a steep learning curve in small, interactive study groups. At our location in the heart of the South Campus Bad Homburg, you can find all the important contacts for your studies. The door of the Study and Examination Organisation Office is always open to students. Lecturers are also happy to answer questions outside of lectures. accadis graduates can start their careers on a solid academic basis and with a well-trained mind. They impress employers with analytical skills and social, rhetorical and digital competence. You work well in a team, present confidently and convincingly, and lead employees with strong people skills. Marketing and Event Management As a ‘doer’, do you want to make the impossible possible in strong, passionate teams? Then the Marketing and Event Management degree course is the best way to prepare for the biggest challenges. You will learn to combine conceptual marketing instruments with practical tools to keep track of the big picture in complex marketing situations. Jobs in the highly dynamic environment of agencies or event departments of large international companies await you. Specialisation lectures You can look forward to the focus modules on Internet and Social Media Marketing, Event Management I, Event Management II as well as Communication Policy and Advertising. Fundamentals of Business Administration Multifaceted Business Administration basic modules such as Business Planning, Economics or Finance as well as future skills lectures on Digital, Analytical and Social Skills round off your studies. Practical relevance Full-time studies After the first phase of your studies, you can opt for a summer work placement. Then, in the second study phase, you will advise a company from our network during the consulting project, or you can experience the everyday life of a company of your choice during a practical phase. The third study phase is crowned with a project – a practical phase supervised by lecturers in a company of your choice. Degree programme with vocational and academic elements Stay on the ball in up to three practical phases in the projects of a company. In the practical phases, you either work three days a week and study for two days or you alternate between three-month practical phases in the company and on campus. Internationality Internationality is a central element of the accadis degree course. Lecturers who pass on experience from managing global companies as well as fellow students from all over the world characterise everyday life on campus. In selected modules, the lecture language is English. Intensive language training in Business English and - in full-time studies - in up to two other foreign languages (Spanish or Chinese) takes your international skills to a new level. In the semester abroad, you will gain valuable experience at one of our partner universities. Alternatively, you can complete a trimester conducted in English in Bad Homburg. Forms of study Full-time individual – the course that adapts to your life Study however your life situation demands. You put together your full-time studies with as many practical components, elective modules or foreign languages as you wish. Depending on how you combine your curriculum, you can pursue a working student position for up to three days per week. Feel free to contact us for details. Degree programme with vocational and academic elements Dual Block You will alternate between working in a company for three months and studying at the accadis University of Applied Sciences for three months. Dual 3 plus 2 You will work three days a week in a company and study two days a week at the accadis University of Applied Sciences. Career-integrated studies for employees As an employee, you decide how your face-to-face studies with digital units can be integrated into your everyday working life. You will study on one study day during the week, which we will announce in good time before each trimester, and as an alternate date, occasionally on Thursdays from 6:15 p.m. Start-up 'n' Study - with Building Entrepreneurs! You are bursting with ideas and want to get your own company off the ground. Then our new Building Entrepreneurs! programme is just right for you. Here the question is not: start a business or go to university first? You decide to found AND study. The programme "Building Entrepreneurs" can be combined with all accadis Bachelor and Master degree courses. What makes the programme? Concepts instead of exams: The great innovation of the Building Entrepreneurs! programme is that you relate selected exam credits in your studies to your business idea. Coaching: During the entire period of study, a business coach from the accadis Institute of Entrepreneurship will support you. As your contact and sparring partner, he supports you in developing your business idea. accadis coworking space: Here you will find everything you need for starting up and studying. You work on your concept in peace, organise your meetings and conferences... and brainstorm with like-minded fellow students.
Admission modus
Selection procedure / qualifying examination
Admission requirements
We do not "select" according to a traditional NC. Your extracurricular activities are just as important as your grades. To register for our admission procedure, please submit your curriculum vitae as well as your last half-year certificates if you are about to take your (subject) school leaving certificate, or apply with your (subject) school leaving certificate or a comparable international degree certificate.
Lecture period
Tuition fees
Depending on the degree course and the form of study, the monthly tuition fees range from EUR 460.00 (degree programme with vocational and academic elements) to EUR 920 (full-time study). In the dual degree course, the dual practice partner companies pay the tuition fees and also often pay a training allowance.
Languages of instruction
Main language
German
Further languages
English