Study Type

graduate

Admission semester

Admission in all quarters

Focus

Online and Social Media Marketing, Digital Analytics and Strategies, Research Methods, National and International IT Law, International Marketing, Customer Relationship Marketing, Market Research, Design, Lean, and Game: Social and Creative Methods

Annotation

No matter whether web, mobile, social media or CRM: in the Master’s degree course in Online Marketing, you will learn how to convince your target group on each of these platforms. In both the 120-ECTS and the 60-ECTS version, you will acquire the appropriate know-how for this – e.g. in the area of performance marketing or digital analytics and strategies. In addition to specialist skills, you will learn creative and agile methods that help you to develop a cross-channel perspective. In the compulsory elective area, you will sharpen your profile as an online expert by specialising in specific management skills.

Admission modus

Without admission restriction

Admission requirements (Link)

Admission requirements

You have completed an apprenticeship or further education, work experience or have already studied? Then let your previous achievements be recognized for the correspondence course! This way you save time as well as tuition fees - namely EUR 30 per recognized ECTS point. \t - Shortening your study time: Skip individual modules or entire semesters! - Save on tuition: For every ECTS point you get you save EUR 30. We will be happy to check before your application for distance learning whether and to what extent we can take your previous achievements into account: noncommittally and 100% online. Simply fill out our online recognition form.

Fees

556.00 EUR / Month

Fees (Link)

Tuition fees vary depending on the time model.