Marketing Intelligencefull time
Master of Science
Master
Degree3 semesters
Standard period of study (amount)
Pforzheim
Location
Overview and admission
Study Type
graduate
Admission semester
Winter Semester only
Area of study
Marketing, Distribution
Focus
Marketing, User Experience, Marketing Research, Consumer Psychology, Statistics, Predictive Analytics, Management, Data Management
Target group
University degree in business or economics, business psychology, communication science or comparable degree programme
Annotation
The interdisciplinary master's degree course in Marketing Intelligence prepares students to work in a digital, data-driven marketing environment. It provides skills in marketing and consumer psychology along with general management skills and a deep understanding of how to work with data. The Business School and the Industrial Engineering degree courses at Hochschule Pforzheim meet the highest international requirements. This is certified by the Association to Advance Collegiate Schools of Business (AACSB International).
Admission modus
Local admission restriction
Admission requirements
a university degree (Bachelor's degree) in a Business or Economic, Business Psychology or Communication Science course (or a similar course) with a final grade of good (2.5) or better\; Generally, with a total of 210 ECTS points. Pass in university’s own aptitude test (selection procedure) In the addition, the following language requirements must be met for admission: For applicants whose native language is not German, proof of appropriate German language skills at level D (according to the test of German as a foreign language) with a score of 4.5 is required. Applicants whose native language is not English have to demonstrate English language proficiency level B2** (in terms of the European reference framework), which is sufficient for active participation in English-language courses.
Application deadlines
Winter semester (2024/2025)
Deadlines for International Students from the European Union
see application deadlines for new students
Deadlines for international students from countries that are not members of the European Union
see application deadlines for new students
Application deadline for Germans and inhabitants
Not applicable
Enrollment deadline for Germans and foreign students
See application deadlines
Tuition fee
Fees
Languages of instruction
Main language
German
