Study Type

graduate

Admission semester

Winter Semester only

Focus

Relationship Marketing, Big Data, Social Media, Databases, CRM, Customer Relationship Management, Customer Relationship Management, Online Marketing, Direct Marketing, Sales Management, Change Management, Marketing, Customer Loyalty, Buyer Behaviour, Project Management and Data Management, Business Informatics, Business Processes

Target group

Choose this degree course if you see your future in marketing management, marketing and distribution or customer service and want to view CRM not only as a purely technological solution, but also want to manage customer relationships holistically. The unique Master's degree course opens up a variety of job opportunities in companies, NPOs or institutes of all industries not only in service and industrial markets but also in e-commerce, trade, high-tech industries, etc.

Annotation

career-integrated Master's degree with e-learning and self-study sections as well as seminar phases with a strong practical component (current employment or employment contract not required) Online/hybrid seminar phases: approx. 15-20 seminar phases, usually once a month on Fridays and Saturdays during the first three semesters, Master's thesis in the fourth semester Applications are possible at any time until the maximum number of participants has been reached The career-integrated Master’s degree course in Customer Relationship Management is set up at the Chemnitz University of Technology Centre for Knowledge and Technology Transfer (ZWT). It is realised in cooperation with TUCed –An-Institut für Transfer und Weiterbildung GmbH (TUCed)

Admission modus

Without admission restriction

More information regarding admission requirements

Admission requirements

- First certificate of academic degree with at least 180 ECTS, regardless of subject - At least one year of professional experience (work placements are recognised)

EUR 13,980 total tuition fees + EUR 550 total examination fees (EUR 137.50 per semester)