Marketingkommunikationfull time
- Degree
- Bachelor of Arts
- Bachelor
- Standard period of study (amount)
- 7 semesters
- Location
- Berlin
- Deadlines
- No information
Overview and admission
Study Type
undergraduate
Admission semester
Summer and Winter Semester
Area of study
- Online Media
- Marketing, Distribution
- Media Management
Focus
Brand Management, Interactive Media, Communication and Campaign Planning, Market and Advertising Psychology, Non-profit and socio-marketing, Communication Strategy, Creative Strategies, Project-Oriented Work, PR – Public and Media Relations, Market Research
Annotation
In the BA in Marketing communication is all about creating strong messages in a digitalised world. You analyse markets and design creative concepts for companies, brands and products. You will learn to understand the different process participants and their goals in order to develop professional communication strategies. In our in-house market research laboratory, you research the attitudes of target groups to new offers and campaigns in order to use communication in a targeted and effective manner.
Admission modus
Selection procedure / qualifying examination
Admission requirements
Letter of motivation and written admission test
Tuition fees
EU/EEA students (incl. Switzerland, the Western Balkans and Ukraine); Non-EU/EEA students pay per semester (EUR 4140/semester)
Languages of instruction
Main language
German
Further languages
English
