Study Type

undergraduate

Admission semester

Admission only in the winter trimester

Focus

Marketing, Marketing Management, Marketing Research, Market Research, Management, Sales

Annotation

The Bachelor of Arts (BA) in Marketing Management is aimed at prospective students with an entrance qualification for universities of applied science or a qualification recognised as equivalent by the responsible state authority who want to work as specialists or junior managers in the fields of sales and marketing.

Admission modus

Without admission restriction

Admission requirements

Formal requirement for admission to a Bachelor of Arts course at the FHM is an entrance qualification for general higher education or universities of applied science. Working professionals with an appropriate professional qualification can also commence studies. Optional qualifications for admission to a course: Higher education entrance qualification Entrance qualification for universities of applied sciences Master craftsperson Master craftsperson candidate with entrance qualification for universities of applied sciences Business Manager (awarded by the Chamber of Crafts, HWK) Master Professional of Business Management (Chamber of Commerce and Industry, IHK) Graduates of a 2-year training course at a professional school Bachelor Professional of Business Management and Business Management Assistant (IHK) Certified Business Manager There are no course entrance restrictions for Bachelor of Arts courses at the FHM. Instead, the most qualified applicants are selected in an internal selection procedure of the university. An elaborate procedure similar to the personnel selection procedure of modern commercial enterprises has been developed by the FHM for this purpose.

Tuition fees

More information regarding tuition fees

Tuition fees may vary depending on the location of the degree course.