Study Type

undergraduate

Admission semester

Admission in all quarters

Annotation

Search engines, social media or websites – digital marketing is far-reaching and involves different channels. In the dual degree course in Online Marketing, you will learn how to implement marketing strategies for companies or services. Discover your possibilities: during your course, you will shed light on the methods of online marketing from several angles. How do you incorporate digital trends into concepts? How do you identify target groups and successfully address them? How do you plan marketing campaigns efficiently? To answer these questions, the degree programme combines the fundamentals of market research, marketing, communication, media production, business administration and specialised law.

Admission modus

Without admission restriction

More information regarding admission requirements

Admission requirements

School leaving certificate giving right of entry to higher education, or entrance qualification for studies at universities of applied sciences Entry without (specialised-) Abitur / Matura is possible, if you have the following: completed at least two years of vocational training and at least three years of professional experience in the profession you have learned OR successfully passed the Master's examination OR successful completion of a training course to become a state-certified technician or state-certified business economist

Tuition fees

More information regarding tuition fees

At the IU you pay EUR 0 because your practice partner pays your tuition fees.