Study Type

undergraduate

Admission semester

Admission in all quarters

Focus

Search Engine Marketing, Big Data Analytics, Sales and Procurement, Marketing Campaigns, Category Management, Business Intelligence in Retail

Annotation

Clothing, food or services – almost everything is now marketed and sold online. Are you fascinated by online trade and commerce and the process of shop systems? – With the booming e-commerce industry and its growing field of tasks, more and more exciting prospects for your career are emerging! The dual degree course in E-Commerce is practically-oriented and combines the fields of business administration and online marketing with the fundamentals of computer science. In addition, you improve your presentation and communication techniques to be able to convince customers. After your degree course, you will be a sought-after specialist – in companies or agencies, for example.

Admission modus

Without admission restriction

More information regarding admission requirements

Admission requirements

General or subject-specific higher education entrance qualification Without a school leaving certificate confirming general or subject-specific higher education entrance qualification (Fachabitur), entry is possible if you meet one of the following conditions: - completed at least two years of vocational training and at least three years of professional experience in the profession you have trained in - successful passing of the Master Craftsperson’s examination - successful completion of a course as a state-certified Technician or state-certified Business Economist

Tuition fees

More information regarding tuition fees

At the IU you pay EUR 0 because your practice partner pays your tuition fees.